Thrilled at the results we've been seeing from leveraging Google Web Stories (enjoy this brief article on our website at https://clickawaymarketing.com/google-web-stories-experiment-seo-startups/) on client Wordpress sites - by creating Web Stories based on Google Search Console research of "mobile searches during the past 3 months" we can see topics that are receiving high volume, low click and/or poor search ranking.

After developing the Web Story, we publish and ping Google to index, plus share on client social media profiles to drive initial awareness and traffic.

Critical to have everything set up to track properly, including Google Analytics AMP tracking - and there are plugins that facilitate all that as well (like RankMath SEO, for example).

Bottom line: terrific way to create additional mobile-first organic footprint using an easy-to-use authoring tool.